Identifying Product Attributes and Consumer Attitudes that Impact Willingness to pay for a Nutraceutical-Rich Juice Product

Andreas C. Drichoutis

Professor of Consumer Behavior

His research interests are focused on decision making across a broad spectrum of topics pertinent to agricultural/food economics. His contributions are notably diversified spanning the area of contingent valuation and experimental auctions methods, choice under risk, inter-temporal decision making and applied demand analysis. Most of his research applies experimental economics methods to answer questions relevant to agricultural economists and decision scientists.